In a growing industry with competitors like Uber and the Chinese ride-sharing company Didi, Cabify redefines sustainable company culture globally. According to Endeavor Entrepreneurs, price and market share is only one aspect of success. As Juan de Antonio, Founder and CEO of Cabify, says best, “what moves me is the desire to make our society progress towards a more sustainable paradigm.”
He founded Cabify, a mobility platform, in 2011 in Spain with the priority of creating a healthy environment for drivers and passengers. By integrating a variety of transportations, Cabify is a 100% carbon neutral company.
After launching in Spain, Juan realized Latin American countries’ need for affordable car services, as most local cities are poorly connected with subway systems and mass transportation. So, he decided to invest in a long-term vision to transform local markets’ urbanization and transportation plans.
" We knew that whatever we provided had to be sustainable, including the pricing. Everyone involved has to win in the business structure — the drivers, the passengers. We could not rely on subsidies and unsustainable practices."
Juan De Antonio
Founder & CEO, Cabify
Today, Cabify is one of the best ways to get around in Spain and more than 40 cities of seven Spanish-speaking countries in the Americas, from Mexico to Uruguay. In its first ten years, the company grew to embrace over 400 thousand drivers, offer a messenger service, serve more than 65 thousand companies and 33 million regular customers.
At Cabify, female representation accounts for more than twice the technology sector’s average, with women representing 46% of the office teams in 2021. The company also actively listens to the needs of female passengers, as lack of safety in public transportation can be a challenge in Latin America.
Juan first heard of Endeavor in 2009 while pursuing his MBA at Stanford University and supported its entrepreneurs through a Summer internship. Once Endeavor opened its office in Spain, Juan joined as a company founder and remembers getting crucial advice from a mentor: “you should own more of your company.”
" As Endeavor members, we were able to leverage the support of their offices in Latin America, including Argentina, Colombia, and Peru. Later, we contributed to the success of other entrepreneurs in the region and Spain."
Juan De Antonio
Founder & CEO, Cabify
At the onset of the Covid-19 pandemic, Cabify created Envíos, a much-needed service that delivers small goods between individuals and companies across cities. The initiative was so successful that the company is now investing in urban logistics to connect retailers’ stores and warehouses with customers for last-mile delivery.
More than a ride-hailing service, the company aims to combine its mobility services to offer convenience in safety and fairness trades. Cabify is redefining how high-impact companies can inspire best practices in social equity and sustainability around the world.
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