More than a dozen entrepreneurs from Endeavor’s Food and Beverage (F&B) community gathered in New York City June 25-28 for the Specialty Food Association’s Fancy Food Show, North America’s largest food trade exhibition. During the week, the group of entrepreneurs, hailing from seven countries, also participated in Endeavor-exclusive content, company site visits, networking opportunities, and of course, delicious meals.
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This was the third F&B tour hosted by Endeavor, following February’s Gulfood Exhibition in Dubai and last September’s tour in Louisville, Kentucky. The tour was part of Endeavor’s ongoing initiative to offer entrepreneurs industry-specific, enriching programming.
Each tour aims to shed light on a different aspect of the food industry and on a unique food capital of the world. Catering largely to food retail and CPG companies, the NYC tour focused on issues around branding, packaging, product innovation, distribution, and much more.
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Highlights included: a private tour of Eataly, the largest Italian marketplace in the world, with Global Head Buyer and Expansion Director Dino Borri; a visit to the US Headquarters of Anheuser-Busch InBev, the world’s largest brewer, with Global Trade Marketing Director Fabio Chamis; and an inside look at the Chobani Food Incubator, an initiative of the unicorn Greek yogurt company to promote purpose-driven food startups, including Endeavor Detroit Company Banza.
The information-rich content sessions were washed down with even richer food experiences around town. The group took an excursion to Chelsea Food Market, the historic urban food hall; shared tapas at West Village’s Tertulia; tried Le Pain Quotidien’s new all-organic, plant based restaurant, Le Botaniste, with Head Chef Laurent Francois; and enjoyed authentic Mexican fare at Tacombi with founder Dario Wolos.
The tour provided an opportunity for entrepreneurs and mentors in the F&B space to exchange ideas, connections and lessons learned, generating much food for thought! In attendance was Yiannis Terpitsas, Creta Farms (Greece); Thomas Douzis, Ergon (Greece); Alaa Hashim, Cilantro Café (Egypt), Jalal Abu Gazaleh & Amgad Sultan, Gourmet Egypt (Greece), Santiago & Diego Arroyo, Don’t Worry Merengues (Mexico); Nicholas & Alexandros Christodoulou, CHB (Greece); Nirmal Rajaram, Cita Rasa Prima (Indonesia), Gianni Tzika, Konva (Greece), Christos Papadimitriou, Papadimitriou (Greece); Asli Tanugur and Taylan Samanci from Beeo (Turkey).
After four action-packed days, the group left with fresh insights, new contacts, prospective business partners, and very full stomachs.
View more photos from the tour below:
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