ENDEAVOR SELECTION TEAM


Endeavor selected 13 entrepreneurs leading seven companies during the virtual International Selection Panels (ISP) held in November.

Each ISP is the culmination of a rigorous, multi-step selection process to identify high-impact entrepreneurs from all over the world. We seek founders with the greatest growth potential and those who commit to reinvesting time and resources into their local entrepreneurial ecosystems. By doing so, they help build the next generation of entrepreneurs, sparking a Multiplier Effect™. During the ISP, our panelists interviewed entrepreneurs about their businesses and evaluated their potential for high-impact growth. The panelists then discuss the candidates and vote on whether to select them to become Endeavor Entrepreneurs.

Panelists

Thank you to our outstanding group of panelists:

Edgar Bronfman Jr., Waverley Capital (Endeavor Global Board Chair); Mac Schuessler, Evertec (Endeavor Miami Board Member); Pablo Fernandez, Clikalia (Endeavor Entrepreneur, Endeavor Spain Board Member); Paulo Veras, 99 (Former Endeavor Brazil Managing Director & Board Member); Songe LaRon, Squire (Endeavor Entrepreneur, Endeavor Western NY Board Member); Antoine Jebara, JumpCloud (Endeavor Entrepreneur); Armando Mann, EVAS Global (Endeavor Entrepreneur); Chris Misner, Airbnb (Endeavor Global Ambassador); Steve Fraizer, Fmr. Amazon; Cordel Robbin-Coker, Carry1st (Endeavor Entrepreneur).

Our New Entrepreneurs

Learn more about the entrepreneurs and the innovative companies they are building.

Bankuish

Entrepreneurs: José V. Fernández
Endeavor Office: Miami – USA

What they do: Bankuish (known in the US as Filance) is a data-driven fintech platform that builds the credit infrastructure for the global independent workforce, encompassing gig workers, freelancers, and creators. Bankuish turns rich platform data into actionable credit scores for the “credit invisible.” Its technology helps major banks, insurers, and fintechs confidently underwrite independent workers that traditional credit bureaus overlook.

Who they are: José is an economist from Spain with a deep background in institutional finance, credit scoring, and micro-lending. Before Bankuish, Fernández served as the Director of Risk for two European banks and led a prior micro-lending fintech company, Atlas, in Africa. The concept for Bankuish was inspired by his personal inability to secure an apartment in the US due to a lack of local credit history. The business was solidified by an intense on-the-ground immersion in Brazil, where he realized the challenges faced by gig workers, leading to the breakthrough data collection strategy that formed the foundation for the Bankuish risk model.

Carmoola

Entrepreneurs: Igor Gordiichuk, Aidan Rushby, Amy Rushby, and Roman Sumnikov
Endeavor Office: Ukraine

What they do: Of the 7.5M used cars sold annually in the UK, only about 2% of those transactions occur fully online. Founded in London in 2021, Carmoola is a digital car financing platform redefining how consumers buy and finance used vehicles. Through a fully digital, transparent, and AI-powered experience, Carmoola enables users to check loan eligibility, set budgets, and manage car loans directly via its mobile app, eliminating hidden fees, intermediaries, and unnecessary complexity. The platform delivers faster disbursements and more accurate APRs than traditional lenders.

Who they are: Carmoola was founded by Amy, Aidan, Roman, and Igor, a team with more than seven years of experience working together across product, engineering, and consumer-focused technology. The idea grew from their desire to fix the UK’s slow, opaque, and commission-heavy car finance system, where hidden fees can add 8%–15%. Their insight aligned with a broader consumer shift toward instant, pre-approved purchasing inspired by Buy Now, Pay Later models. Drawing on their shared background at MoveBubble, the rental platform Aidan founded in 2013, the team had already seen how transparency and thoughtful product design could transform outdated, complex processes. That joint experience inspired their next challenge. Together, they set out to make securing car finance as fast and seamless as paying with a virtual card.

Lace AI

Entrepreneur: Boris Valkov
Endeavor Office: Bulgaria

What they do: Lace AI is a San Francisco–based AI SaaS company founded in 2022 that helps call center–driven home service businesses (HVAC, plumbing, home remodeling) increase booking conversions and improve customer experiences. Its hybrid human and AI platform integrates seamlessly with client CRMs to enhance quality assurance and identify points of failure, missed bookings, and high-value opportunities. In 2025, Lace introduced the AI Voice Bot, an autonomous solution that manages after-hours and overflow customer calls. Backed by angel investors including the founders of Snowflake and Payhawk, Lace is redefining customer engagement across service-driven industries, starting with home services and expanding into new verticals.

Who they are: Boris is an AI leader with more than two decades of experience building large-scale distributed systems, machine learning infrastructure, and virtualization software. Determined early in his career to use technology to create large-scale, meaningful impact, he joined VMware remotely from Bulgaria and later transferred to its Palo Alto headquarters. He then moved to Meta, where he helped advance PyTorch and supported the first-ever trillion-parameter model. In 2021, motivated to apply AI to a massive real-world problem, Boris turned to the home services industry, spurred in part by his own frustrating AC replacement experience, which ultimately inspired the creation of Lace.

MagicSchool

Entrepreneur: Adeel Khan
Endeavor Office: Colorado – USA

What they do: MagicSchool is a Denver, Colorado-based AI platform for teachers and students. It provides teachers with a suite of AI tools to help automate key workflows, including generating lesson plans, quizzes, rubrics, Individualized Education Programs (IEPs), and family updates. For students, the platform offers classroom-safe AI “rooms,” where they can explore curated experiences that build AI literacy, creativity, and engagement. Launched in 2023, MagicSchool has reached educators in more than 10K US school districts and in over 160 countries.

Who they are: Adeel is a lifelong educator. He began his career in Atlanta, Georgia, where he taught with Teach for America and the Knowledge is Power Program (KIPP). He later moved to Denver, Colorado, where he joined a Principal-in-Residence program at DSST, Denver’s public charter STEM school system. He served as an assistant principal at several schools and ultimately as the Principal of Conservatory Green High School. During his tenure, Conservatory Green became a top-performing high school in the district. He eventually advanced to the role of Managing Director of Schools, mentoring multiple principals. When ChatGPT launched in November 2022, Adeel started tinkering with the product. He soon launched MagicSchool as a way to build AI-powered workflows to help teachers save time.

Nuvemshop

Entrepreneurs: Santiago Sosa, Martín Palombo, and Alejandro Vázquez
Endeavor Office: Argentina and Brazil

What they do: Nuvemshop (Tiendanube in Spanish-speaking markets) is Latin America’s leading e-commerce platform. With more than 15 years in the market, it powers over 170,000 brands looking to launch, grow, and promote their online businesses. Today, it stands as one of the most valuable private technology companies in the region and is building the largest direct-to-consumer e-commerce ecosystem in Latin America. Nuvemshop offers a robust platform with a comprehensive suite of proprietary solutions—such as Nuvem Pago, Nuvem Envio, Nuvem Chat, their own payments, logistics and Agentic Commerce solutions among others—alongside integrations with the region’s top applications, helping each brand take its e-commerce to the next level.

Who they are: From the age of nineteen, Santiago envisioned becoming a tech entrepreneur. While studying Software Engineering at ITBA, one of Argentina’s top technical universities, he met fellow students Martín and Alejandro and together they launched a social commerce startup called Linkedstore. While not a success, it gave the founders a glimpse into how transformative e-commerce tools could be and revealed the growing number of merchants that sought to build their own brands and relationships with customers. In 2011, the team formally pivoted to Nuvemshop and have since grown it into Latin America’s leading e-commerce enabler.

Preply

Entrepreneurs: Kirill Bigai and Dmytro Voloshyn
Endeavor Office: Ukraine

What they do: Preply is the human-led, AI-enabled language learning platform building the future of learning. With a global network of more than 100,000 tutors teaching over 90 languages, Preply is the category leader and the largest online marketplace that brings human tutors together with learners from 180 countries, supporting them with always-on, AI-powered tools to deliver real progress with every lesson. The company’s mission is to create life-changing learning experiences by powering real progress through personalized learning, motivation, and high-quality tutoring at scale.

Who they are: Kirill (CEO) and Dmytro (CTO) are co-founders and friends who share a passion for building innovative products and solving complex problems. Kirill holds a master’s degree in business management and has a background in telecommunications engineering, having spent five years as an intelligent network engineer at Nokia Siemens Networks and Vodafone Ukraine before pursuing his own venture and starting Preply. Dmytro earned a master’s degree in applied mathematics while simultaneously working as a software developer for AB InBev and as a freelancer. He then went on to pursue a PhD in machine learning and AI, while at the same time building Preply with Kirill. Four years into his PhD, Preply was selected into Techstars’ accelerator program, prompting Dmytro to fully commit to Preply, where he has focused on embedding AI into the platform since day one. Together, their shared goal is to create positive change and drive real outcomes around the world by bridging human connection and technology.

Reflection AI

Entrepreneurs: Ioannis Antonoglou
Endeavor Office: Greece

What they do: Reflection is a full-stack AI lab that brings together product and research. Its mission is to build superintelligent systems in economically valuable domains. Superintelligent systems are systems that perform better than humans in a given domain. The first domain Reflection worked on is software development. The company built Asimov, a “code research agent” that helps developers understand their codebase. Reflection is also building foundational Large Language Models (LLMs), the first of which it aims to release early 2026. Reflection’s models will be open, allowing anyone to download the model’s weights and build on them.

Who they are: Ioannis was the 25th hire at DeepMind, where he spent 13 years building AI models. His first major project was working on AlphaGo, which aimed to be the first AI system to beat the world’s best players at Go. When DeepMind was acquired by Google, Ioannis continued his work there. In 2016, Ioannis’ team built a system that successfully beat Lee Sedol, the reigning Go world champion. Ioannis continued improving the system. He worked on AlphaGoZero, a version that learned to play Go from scratch without seeing any existing Go games, and on versions that played other games. After this, Ioannis led reinforcement learning efforts for Google’s Gemini models. While building Gemini, Ioannis came to the conclusion that all the necessary components to build superintelligent systems already existed. He left Google to start Reflection in March 2024.


From reshaping credit access for gig workers to revolutionizing how students learn languages, this month’s entrepreneurs reflect the bold ambition and global impact that define the Endeavor community.

Stay tuned for next month’s batch of high-growth entrepreneurs and change-makers.

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