Endeavor Selects eight Entrepreneurs from five markets at the 29th Virtual International Selection Panel

Endeavor selected eight entrepreneurs leading five companies at the 29th Virtual International Selection Panel (vISP) held August 22-24, 2022. Endeavor now supports 2,352 entrepreneurs leading 1,454 companies in 41 markets around the world (read more about the newly selected entrepreneurs below).

The vISP was presented by General Atlantic, with additional support from AXA, Bain, Cooley, EY, HSBC, Silicon Valley Bank, and Zoom.

The ISP is the culmination of a rigorous multi-step selection process to identify high-impact entrepreneurs who demonstrate the potential to leverage Endeavor’s resources and mentorship to create large-scale wealth and jobs and are committed to reinvesting their time and money in their local entrepreneurship ecosystems to help others take off.

During the vISP, panelists interviewed a small group of high-caliber entrepreneur candidates about their businesses. Then, in “deliberation rooms,” panelists evaluated the entrepreneurs on their potential for high-impact growth, discussed which candidates should be selected to become Endeavor Entrepreneurs, and voted unanimously to select the newest Endeavor Entrepreneurs.

Panelists at the ISP included: Chris Bierly, Bain & Company (Endeavor Mentor); Ayman Ismail, DMG (Endeavor Mentor); Pedro Conrade, Neon (Endeavor Entrepreneur); Courtney Nichols Gould, New Atlantis DAO (Endeavor Mentor); Igor Senra, Cora (Endeavor Entrepreneur); Mohamad Ballout, Kitopi (Endeavor Entrepreneur); Sebastián Noguera, Habi (Endeavor Entrepreneur); Vargha Moayed, White Star Capital (Endeavor Romania Board Member); Pietro Sella, Sella Group (Endeavor Italy Board Chair); Eric Pérez-Grovas, Wollef (Endeavor Mentor); Vu Van, ELSA (Endeavor Entrepreneur); and Walid Tahabsem, ITG (Endeavor Jordan Board Chair).

Endeavor Entrepreneurs have had a significant track record of impact. Endeavor Entrepreneurs have created more than 3.9 million jobs, generate combined revenues of over $28B, and help build sustainable growth models in their home countries.

Learn more about the companies selected below:


Entrepreneurs: Dino Setiawan & Windy Natriavi
Vertical: Fintech
Market: Indonesia

AwanTunai is a supply chain digitization solution with embedded financing for unbanked micro SMEs in Indonesia, focusing on traditional supply chain players within the fast-moving consumer goods industry. AwanTunai enables wholesalers to manage their operations and inventory, and obtain financing for themselves as well as their micro

merchant customers to help them grow and prosper. The company has raised $89M in debt and equity funding since its launch. It now serves over 300 distributors, wholesalers, and 40,000 micro merchant customers to capture an annualized total payment value of $1.5B. 


Entrepreneurs: Pablo Viguera & Oriol Tintore
Vertical: Fintech
Market: Mexico

Built by developers for developers, Belvo is the leading Open Finance API platform for LatAm, enabling any company or developer to access and interpret their end-users’ financial information through one easy-to-use API. Belvo’s technology is the easiest way to connect bank accounts and sources of financial information to any App. Currently active in Mexico, Brazil, and Colombia, Belvo works with close to 200 customers, many of which are the leading Fintech companies and financial institutions in the region across all verticals, including neo-banks, credit providers, and personal finance institutions. The company has raised $50M+ in funding to date and is backed by investors including Kaszek, Founders Fund, Future Positive, Kibo Ventures, MAYA Capital, YCombinator, VentureFriends and FJ Labs.


Entrepreneurs: Alan Holland
Vertical: Enterprise Software & Services
Market: Ireland

Keelvar provides large enterprises with advanced sourcing optimization software that uses AI to fully automate tactical buying and procurement processes. Leveraging AI and machine learning algorithms, Keelvar allows its customers to map an array of procurement bid information from suppliers and then analyze different scenarios based on specific criteria and constraints. This saves clients’ economic resources and time and solves a deep pain point for any large enterprise: streamlining their procurement processes and their supply chain. Founded in 2012, the company operates across Europe and the US and has raised $43M in funding: an $18M Series A in Jun. 2020 led by Elephant Ventures & Mosaic Ventures and, most recently, a $24M Series B in May 2022 led by 83North. 


Entrepreneurs: Pipa Nogaró & Andrés Fernández
Vertical: Retail & Consumer Tech
Market: Colombia

Puppis is building the premier pet and pet-parent destination in Spanish-speaking LatAm. The company aims to become the leading pet specialist providing products (accessories and pet food), pet-care (pharmacy and veterinary services), grooming, and adoption services to its pet-loving customers through a convenient and modern shopping experience. The company is leveraging technology to streamline product development, eCommerce sales, and logistics. Currently, Puppis has 58 stores and a strong eCommerce presence across Colombia and Argentina. 

will bank

Entrepreneurs: Felipe Felix
Vertical: Fintech
Market: Brazil

Will bank is a Brazilian neo-bank. The company’s mission is to be the leading credit engine for the low-income and unbanked population across Brazil. Will bank provides digital accounts, checking account services, an annuity-free credit and debit cards, and a marketplace. Since founding in 2017, the company was the first start-up in the country to issue a digital account integrated with a credit card, has issued 3M+ credit cards, with more than 3.3M app downloads, and has raised ~$50M in Series A funding led by XP Investments last year.