“I saw an opportunity to be one of the world’s leading producers of hand-dyed knitting yarn.”
- Consumer Goods & Services
- Year selected
- Michelle Boisier
Knitting is hip once again. Rodrigo and his sister Michelle are transforming the cottage knitting business started by their mother into a professionally managed, international venture. Araucanía Yarns’ unique color combinations, innovative dying techniques, and carefully-chosen, hand-dyed knitting yarns have won a growing legion of fans around the world.
Endeavor and Araucanía Yarns
With the assistance of an eMBA, Araucania Yarns successfully revised its business model. The Entrepreneurs have also benefited from interaction with several Endeavor mentors and VCs, the Pathways to Prosperity program, Ernst & Young Fellows program, and Endeavor Forum.
Carlos Mastretta Guzmán
Eliane Borges dos Santos
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