Our Entrepreneurs

Ricardo Leyva

Sistole

Ricardo Leyva Ricardo Leyva
“I saw an opportunity to transform the way marketing is done in Latin America.”
Country
Colombia
Industry
Prof. Services
Employees
93
Year selected
2011
Website

Company Snapshot

Since founding Sístole in 2004, Ricardo has been blazing the trail for what he calls “experiential marketing.” While the industry refers to this practice as below-the-line (BTL) advertising, Ricardo views this nascent industry segment as a transformative movement. Sístole has managed experiential marketing campaigns for a client list that includes Procter & Gamble, Research In Motion and Hyundai. Already Colombia’s undisputed leader in BTL, Sístole is gearing up to scale its model in Latin America and beyond. As a testament to the company’s team and reputation, Sístole was asked to formulate the communications strategy for Colombia’s exhibit at the 2010 World Expo in Shanghai. With his creative vision and charisma alike, Ricardo is set to inspire a new generation of entrepreneurs in Colombia and the Latin American region.

From the Entrepreneurship Blog

Events

Endeavor Lebanon Co-Hosts Global Lebanese Entrepreneurs and Investors Summit in Beirut

January 27th, 2015 — by admin

Endeavor Lebanon and the Lebanese International Finance Executives (LIFE) held the Global Lebanese Entrepreneurs and Investors Summit, a meeting that brought together over 300 Lebanese investors, busi…

Read more

In the news

Mexico's Travesias Media Selected By Banamex to Publish Corporate Magazines

January 30th, 2015 — by admin

Mexico's Travesias Media, founded by entrepreneur Javier Arredondo, announced that it was selected by Grupo Financiero Banamex, one of the largest banking operations in Mexico, to publish the group's …

Read more

Contact us

Press center

Community

Newsletter Sign Up