Our Entrepreneurs

Ricardo Leyva

Sistole

Ricardo Leyva Ricardo Leyva
“I saw an opportunity to transform the way marketing is done in Latin America.”
Country
Colombia
Industry
Prof. Services
Employees
93
Year selected
2011
Website

Company Snapshot

Since founding Sístole in 2004, Ricardo has been blazing the trail for what he calls “experiential marketing.” While the industry refers to this practice as below-the-line (BTL) advertising, Ricardo views this nascent industry segment as a transformative movement. Sístole has managed experiential marketing campaigns for a client list that includes Procter & Gamble, Research In Motion and Hyundai. Already Colombia’s undisputed leader in BTL, Sístole is gearing up to scale its model in Latin America and beyond. As a testament to the company’s team and reputation, Sístole was asked to formulate the communications strategy for Colombia’s exhibit at the 2010 World Expo in Shanghai. With his creative vision and charisma alike, Ricardo is set to inspire a new generation of entrepreneurs in Colombia and the Latin American region.

From the Entrepreneurship Blog

Events

Endeavor Convenes Managing Directors from 20 Countries for Leadership Retreat

August 17th, 2014 — by admin

During the  54th Endeavor International Selection Panel in New York, Endeavor convened managing directors from all 20 of its affiliate offices for an annual MD Retreat. The aim of the program was to f…

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In the news

South Africa’s Vinny Lingham Announces Acquisition of Gyft, His Third Venture, By First Data

August 1st, 2014 — by admin

Mobile gift card provider Gyft, founded by Endeavor Entrepreneur Vinny Lingham, recently announced its acquisition by First Data, a payment technology solutions provider. Based in San Francisco, Gyft …

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