Our Entrepreneurs

Ricardo Leyva

Sistole

Ricardo Leyva Ricardo Leyva
“I saw an opportunity to transform the way marketing is done in Latin America.”
Country
Colombia
Industry
Prof. Services
Employees
93
Year selected
2011
Website

Company Snapshot

Since founding Sístole in 2004, Ricardo has been blazing the trail for what he calls “experiential marketing.” While the industry refers to this practice as below-the-line (BTL) advertising, Ricardo views this nascent industry segment as a transformative movement. Sístole has managed experiential marketing campaigns for a client list that includes Procter & Gamble, Research In Motion and Hyundai. Already Colombia’s undisputed leader in BTL, Sístole is gearing up to scale its model in Latin America and beyond. As a testament to the company’s team and reputation, Sístole was asked to formulate the communications strategy for Colombia’s exhibit at the 2010 World Expo in Shanghai. With his creative vision and charisma alike, Ricardo is set to inspire a new generation of entrepreneurs in Colombia and the Latin American region.

From the Entrepreneurship Blog

Events

WeXchange 2014 Forum Empowers Female Entrepreneurs with a Focus on Latin America

October 7th, 2014 — by admin

WeXchange is a platform dedicated to promoting the development of female entrepreneurs with a focus on Latin America by providing key networking, mentoring and growth opportunities. The 2014 WeXchange…

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In the news

Argentina's Technisys Raises $13 Million in Funding Round, Receives Participation From Endeavor Catalyst

October 17th, 2014 — by admin

Technisys, an Endeavor Argentina entrepreneur company, raised $13 million in a Series B round of funding that included participation from Intel Capital, Alta Ventures, KaSZeK Ventures, Endeavor Ca…

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