Our Entrepreneurs

Ricardo Leyva

Sistole

Ricardo Leyva Ricardo Leyva
“I saw an opportunity to transform the way marketing is done in Latin America.”
Country
Colombia
Industry
Prof. Services
Employees
93
Year selected
2011
Website

Company Snapshot

Since founding Sístole in 2004, Ricardo has been blazing the trail for what he calls “experiential marketing.” While the industry refers to this practice as below-the-line (BTL) advertising, Ricardo views this nascent industry segment as a transformative movement. Sístole has managed experiential marketing campaigns for a client list that includes Procter & Gamble, Research In Motion and Hyundai. Already Colombia’s undisputed leader in BTL, Sístole is gearing up to scale its model in Latin America and beyond. As a testament to the company’s team and reputation, Sístole was asked to formulate the communications strategy for Colombia’s exhibit at the 2010 World Expo in Shanghai. With his creative vision and charisma alike, Ricardo is set to inspire a new generation of entrepreneurs in Colombia and the Latin American region.

From the Entrepreneurship Blog

Events

Endeavor Indonesia Celebrates the Power of High-Impact Entrepreneurship with Scale-Up 2.0 Conference

February 25th, 2015 — by admin

Endeavor Indonesia hosted a Scale-Up 2.0 Conference on Tuesday, February 3rd that brought together entrepreneurs and industry experts for a day-long event to address challenges to the region's entrepr…

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In the news

Argentina's Jampp, A Mobile App Marketing Platform, Raises Funding with Participation from Endeavor Catalyst

February 24th, 2015 — by admin

Argentina's Jampp, a platform that helps mobile app advertisers acquire and engage users, has raised $7 million in a Series A round led by Highland Europe. The round of funding also included parti…

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