“I saw an opportunity to spearhead the fast food industry in Chile. ”
In 1989 Oscar and Ricardo opened a sandwich shop in a working class neighborhood of Santiago. Today, Doggis’ skateboarding hotdog mascot is in 150 locations in Chile. Doggis is Chile’s third largest fast food chain and the largest of five branded restaurants under Oscar and Ricardo’s holding company, Gastronomia y Negocios. One of their key strategies for success has been to scale through a franchise model—which has in turn empowered a new generation of entrepreneurs in their traditionally risk averse home country.
Endeavor and Doggis
Since selection, Endeavor has worked extensively with Doggis on their international expansion strategy. Having conquered Chile, Oscar and Ricardo are now ready, with Endeavor’s guidance, to take their fast food empire to the rest of Latin America.