Our Entrepreneurs

Mariano Elizari

Smowtion

Mariano Elizari Mariano Elizari
“I saw an opportunity to create a world-class online display ad business in Argentina.”
Country
Argentina
Industry
Technology
Employees
30
Year selected
2010
partners
Santiago Pinto, Andres Alterini
Website

Company Snapshot

Three serial entrepreneurs are out to prove that global companies are made in Argentina. In 2008, Andres, Mariano, and Santiago founded Smowtion, an online display ad network that helps publishers monetize their content by using proprietary technology to connect advertisers (including Adidas and Unilever) to over 200 million unique internet users worldwide through its network of over 120,000 publishers (websites, blogs, social networks, etc.).

Smowtion differentiates itself with a unique value proposition: its network includes thousands of small, niche sites and blogs from over 140 countries that fall under the radar individually, but collectively account for a significant share of users. Its network reaches millions of users in the US, France, Spain, and across Latin America and the platform is available in eight languages including Russian, German and Dutch.

Endeavor and Smowtion

Among services received, the entrepreneurs have benefited from the Ernst & Young Fellows program.

Personal Twitter Account

From the Entrepreneurship Blog

Events

Endeavor UAE Networking Event Brings Together 100+ Network Members and Business Leaders

May 27th, 2015 — by admin

Endeavor UAE hosted a networking event this month in Dubai that convened network members, mentors and entrepreneurs from around the world for a night of connections, knowledge-sharing and discussion.…

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In the news

Saudi Arabia's Lateefa Alwaalan, Founder of Yatooq, Named EY Entrepreneur of the Year

May 27th, 2015 — by admin

Endeavor Entrepreneur Lateefa Alwaalan, founder of Yatooq, was named the 2015 EY Entrepreneur of the Year in Saudi Arabia, recognizing her potential to build a high-impact business and inspire others.…

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