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Francesca Romana Diana

Francesca Romana Diana

Francesca Romana Diana Francesca Romana Diana

Impact metric

50% increase in jobs since engagement
“I saw an opportunity to create semi-precious jewelry and accessories, sharing iconic Brazilian style with the world.”
Country
Brazil
Industry
Consumer
Employees
102
Year selected
2009
Website

Company Snapshot

Artisan turned entrepreneur, Francesca is living proof of determination in the face of setbacks. After losing her 15-year-old jewelry company when she parted ways with her business partner in 2002, Francesca was forced to start over: in 2006 she created her eponymous, second jewelry company, Francesca Romana Diana. She uses indigenous materials for 90% of her designs and has — over the course of her career — created and grown the market for semi-precious Brazilian jewelry. The company has expanded to more than 20 retail stores around the world — from Benelux, Paris, and Madrid, to Brussels and Portugal.

Endeavor and Francesca Romana Diana

Francesca has benefited from global and local support in numerous areas, including in launching a new e-commerce website.

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