Our Entrepreneurs

Ebru Çerezci

Hiref

Ebru Çerezci Ebru Çerezci

Impact metric

58% growth in jobs since selection
“I saw an opportunity to combine Turkey's rich culture with luxury design while supporting local artisans.”
Country
Turkey
Industry
Consumer
Employees
368
Year selected
2009
partner
Güvenç Kılıç
Website

Company Snapshot

Turkey has long been recognized for textiles and handcrafts, but lacks globally renowned brands. Ebru and her brother Güvenç have positioned Hiref to lead the way.

Hiref sustains traditional Anatolian artists while simultaneously ushering their handicrafts into the realm of luxury. The company sells 18 home décor collections, and offers two additional services: an interior design team for luxury hotels and a custom-designed gifts unit for corporate clients. Hiref has two flagship retail locations, and it counts Istanbul’s leading luxury hotels among its clients.

In March 2009, Garannti Bank, Ekonomist Magazine, and the Women Entrepreneurs Association of Turkey (KAGIDER) named Ebru “Woman Entrepreneur of the Year.”

In June 2010, Hiref launched a dedicated e-commerce site.

Endeavor and Hiref

Endeavor mentors have guided Ebru and Güvenç as they developed an e-commerce strategy, expanded into the Gulf Region, and hired a CFO. Through Endeavor’s Global Connections program, Hiref connected with Amazon executive Diego Piacentini, who enabled Hiref’s handicrafts to become the first non-EU products to be available for purchase on Amazon.co.uk.

The Entrepreneurs attended the 2009 Endeavor Gala in New York (where donated Hiref products were featured), and frequently speak at universities in Turkey.

From the Entrepreneurship Blog

Events

Endeavor Hosts Retail, Food & Beverage Tour for Endeavor Entrepreneurs, Features Presentations from Top Industry Brands

November 19th, 2014 — by admin

Endeavor hosted a Retail, Food & Beverage Industry Tour for select entrepreneurs in its network, providing them with a rare look into the operations of  some top global brands in each industry. Th…

Read more

In the news

Our Current Impact Report

November 12th, 2014 — by admin

The 2013-2014 Endeavor Global Impact Report is now available. This year's report features updated profiles on the global offices, vibrant new visuals of Endeavor's impact, and highlights of key milest…

Read more

Contact us

Press center

Community

Newsletter Sign Up