Our Entrepreneurs

Alejandro Larosa

FYO

Alejandro Larosa Alejandro Larosa
“I saw an opportunity to give farmers an easy way to purchase goods and services online.”
Country
Argentina
Industry
Financial Services
Employees
100
Year selected
2008
Website

Company Snapshot

Based in Rosario, Argentina, the largest physical marketplace for agricultural goods in the world, FyO (Futuros y Opciones) provides real-time market information and financial and commercial services to agricultural producers (95% of its clients are farmers). Additionally, FyO’s website is the only internet portal in Argentina focused on agribusiness. The site receives over 500,000 hits/month and serves a client-subscriber base of over 60,000 farmers.

Endeavor and FYO

In addition to attending an Entrepreneur Summit, Alejandro continues to receive local mentorship on strategic growth and financial administration development, and participated in the GEMAS program in 2009.

Alejandro is on Endeavor Rosario’s Board, and has done candidate interviews and second opinion reviews.

Media

From the Entrepreneurship Blog

Events

Endeavor Entrepreneurs Spotlight Youth Employment at EY Strategic Growth Forum in Rome

April 24th, 2015 — by admin

At EY's first pan-Mediterranean Strategic Growth Forum in Rome, nearly 600 business executives, government leaders and entrepreneurs from across the globe came together to discuss the region's busines…

Read more

In the news

Egypt's TA Telecom Wins Red Herring Top 100 Europe Award Recognizing Technology Innovation

April 23rd, 2015 — by admin

Egypt's TA Telecom, founded by entrepreneur Amr Shady, was honored with the Red Herring Top 100 Award, which acknowledges startups, scaleups and entrepreneurs that are transforming industries. Competi…

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