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Alberto Gana

Latitud 90

Impact metric

3,000% growth in revenues since selection

“I saw an opportunity to put Chile on the map as a premier tourist destination.”

Country

Chile

Industry

Consumer

Employees

Year selected

2002

partner

Felipe Howard

Website

Latitud 90

Company Snapshot

Childhood friends Alberto and Felipe are the entrepreneurs behind Latitud90, dedicated to the promotion, sale and operation of high-quality special-interest tourism in Chile. With their superior local knowledge of routes and landscapes in Chile, Latitud90 offers excursions not available through traditional travel channels: wine tours, salmon and trout fishing, sea kayaking among dolphins, even climbing volcanoes. Latitud90 has grown despite a global tourism recession, and is seen as the local leader in adventure tourism. Since selection by Endeavor, the number of jobs has grown by 710%.

Endeavor and Latitud 90

Endeavor Chile has devoted significant resources to Latitud90, and played a role in the company’s expansion. In addition to the eMBA program, which helped with a business plan, the Entrepreneurs benefited from legal, strategic, financial, and HR advice, and help solidifying partner relationships. They also received support from an Ernst & Young Fellow.