Chris Misner

Former GM, Apple Online Store, Asia Pacific

Chris Misner is an international e-commerce executive who has grown three businesses to over $1 billion in revenue and currently advises e-commerce start-ups. For 12 years he served as an internal entrepreneur at Apple Inc – most recently launching the Apple Online Store in China and growing it to multiple billions in revenue while leading all of Apple’s e-commerce in Asia Pacific. Chris also held global roles at Apple, where he started and grew the online financing business to over $1B and created Apple’s first e-commerce partnerships, which now exceed $1B as well. Chris is an expert at creating high-functioning cross-border teams and bringing commercial opportunities from idea to scale. He began his Internet career at Netscape, where he ran planning, pricing and M&A. After that he led marketing, business development and international expansion on the executive teams of venture-funded start-ups Backflip and Good Technology (the latter was acquired by Motorola). Between his Architecture degree at Princeton and his MBA at Wharton, he was a management consultant and a United Nations observer of South Africa’s first free and fair election. Chris, his wife Crystal Hayling, and their two sons recently moved back to Silicon Valley after six years of living in Asia.

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