Nigeria

With a population of 20 million people, Africa’s largest city Lagos is one of the leading centers of high-growth entrepreneurship across the continent. The local entrepreneurship ecosystem, valued at $2 billion, is believed to be the most valuable in Africa, despite having many fewer companies than Cape Town, Africa’s largest ecosystem as measured by the number of companies.  In 2016, Nigeria attracted more investment than any other startup ecosystem in Africa, due in large part to the concentration of companies in rapidly growing sectors such as fintech. The size of the potential market in Nigeria is also notable for the success of companies in traditional sectors such as consumer, personal care, insurance and other financial services.

This pool of high-growth tech and non-tech companies in Lagos with potential to significantly scale internationally needs access to the sort of services Endeavor works to provide, promoting the right mix of talent, funding and networks to accelerate high-impact entrepreneurship that can transform the local economy and the wider region through large-scale job creation, investment, and innovation.

“We’re thrilled to launch Endeavor in Nigeria with strong support from Omidyar Network, continuing our expansion in Sub-Saharan Africa,” said Endeavor Co-founder and CEO Linda Rottenberg. “With the entrepreneurship ecosystem in Lagos growing rapidly, Endeavor Nigeria is well-positioned to make a big impact by providing vital support for the most promising entrepreneurs and emerging companies as they grow and look to scale.”

Endeavor Nigeria’s day to day operations will be led by Eloho Omame, a former investment banker and private equity investor. Before leaving to join Endeavor as pioneer Managing Director for Nigeria, she founded Amari, a proprietary firm focused on working with, and selectively investing in, early stage, innovation-driven companies in Nigeria. At Amari, she led consulting projects for public and private sector clients in the areas of corporate innovation, startup support and entrepreneurial ecosystem development, notably working with the Lagos State Employment Trust Fund to design, implement and launch a set of programs aimed at very early stage founders, branded ‘Lagos Innovates’.

Eloho has built a fifteen-year career so far, working with entrepreneurs, teams and companies across various sectors at different stages of development. She has worked for General Atlantic, a $20bn global growth private equity firm, where she led the firm’s efforts in Sub-Saharan Africa, First Bank of Nigeria, one of the largest commercial banks in Africa, where she led the Corporate Development team, and as a junior investment banker at Renaissance Capital, Lagos and Credit Suisse, London.

Eloho holds an MBA from London Business School and an undergraduate degree in Economics from the London School of Economics.

For entrepreneurs interested in learning more about Endeavor in Nigeria, please contact Nigeria@Endeavor.org.