Candice Roberts

Founder & CEO

Candice Roberts is the founder and Managing Director of CallForce, which provides customised people solutions to the South African Contact Centre industry as well as other select niche markets. Since Candice established CallForce in 2000 and under her management, the business has secured its position as one of the leaders in Recruitment and BPO Solutions to blue-chip corporate clients both locally and internationally.

Candice was chosen as an Endeavor Entrepreneur in 2005 as her business was identified by this international entrepreneur incubator organisation as having a high potential for growth and job creation in a developing country. She has benefited from the involvement of an international mentor in helping her grow the business. She also has access to MBA students from Cornell, Harvard, Georgetown and Chicago Universities who are available to work with her on strategies to grow the business.

Candice has attended management development courses at both Stanford Business School in California and Harvard Business School in Boston, which has provided exposure to leading-edge techniques to growing and scaling international businesses.

Candice is poised to become one of the leaders in the outsourcing sector in South Africa and one of the drivers of the job creation South Africa urgently seeks.

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