Meet the 4 Newest Endeavor Entrepreneurs

Endeavor selected four entrepreneurs leading two companies at its 39th Virtual International Selection Panel (ISP) held August 21-22, 2023. The organization now supports 2,491 entrepreneurs leading 1,533 companies in 42 markets around the world.

Each virtual ISP is the culmination of a rigorous, multi-step selection process to identify high-impact entrepreneurs from all over the world. We seek founders with the greatest growth potential, as well as those who commit to reinvesting time and resources into their local entrepreneurial ecosystems to help build the next generation of entrepreneurs. When entrepreneurs help other entrepreneurs, their efforts compound. We call this the Multiplier Effect.

During the ISP, panelists interview a select group of candidate entrepreneurs about their businesses and evaluate their potential for high-impact growth. The panelists then discuss the candidates and vote to select which of them will become Endeavor Entrepreneurs.


Endeavor would like to thank our panelists:

Matt Harris, Bain Capital Ventures (Endeavor Global Board Member); Martín Migoya, Globant (Endeavor Argentina Board Member, Endeavor Entrepreneur); Gastón Irigoyen, Pomelo (Endeavor Entrepreneur); Jad Antoun, Huspy (Endeavor Entrepreneur); James Ives, XOCEAN (Endeavor Entrepreneur); Mariah Chase

Our New Entrepreneurs

Endeavor Entrepreneurs have had a significant track record of impact. They have helped build sustainable growth models in their home countries by creating 4+ million jobs. Endeavor’s active portfolio companies generated combined revenue of nearly $50 billion in 2022.

Learn more about our new Endeavor Entrepreneurs below.


Entrepreneur: Rubens Zanelatto
Industry: Mobility
Endeavor Office: Brazil

Mottu was founded in 2020 to democratize access to motorcycles in Latin America, enabling low-income individuals to obtain a motorcycle to participate in the gig economy as delivery drivers.

The company hopes to increase motorcycle penetration in Latin America, which is low compared to Asia. Mottu provides cost-effective motorcycle rentals without required credit assessments, simplifying the process of obtaining one for personal use. The company now operates a fleet of more than 40,000 motorcycles across 30+ locations in Brazil and Mexico City. It complements its rental model with a driving school and its own B2B last-mile delivery service, Mottu Entregas. Mottu has raised more than $50 million in equity financing from investors including Michael Moritz, Base Partners, and Tiger Global.

Founder Rubens Zanelatto began his career working in finance and operations in the railroad industry before moving into private equity. His first entrepreneurial venture was a digital tool for pharmacies to improve their sales and operations. It struggled, and eventually Rubens realized he was trying to solve a problem that may not exist, so he closed the company. Mottu, in turn, was built to solve a real problem he saw across Latin America: delivery couriers were riding bicycles up to 100 kilometers per day to support their family because they lacked the means to obtain a motorcycle.


Entrepreneurs: Mohamed Elhorishy, Ismail Omar, Abdelrahman Sherief
Industry: Consumer Tech
Endeavor Office: Egypt

Taager was founded in 2019 to empower social media merchants to grow their businesses with an end-to-end buying and selling solution that requires zero capital or inventory.

Taager is one of the leading social commerce platforms in the Middle East and North Africa. Taager’s internal research shows that ~30% of e-commerce sales in its operating markets—Egypt, Saudi Arabia, and the UAE—are made through social media platforms, including Facebook, Instagram, and TikTok. This form of e-commerce is growing at a rate of 27% compared to the 11% growth of traditional e-commerce.

The company was founded by three childhood friends who came together after CEO Mohamed Elhorishy’s brother began selling products on social media and encountered a myriad of problems merchants commonly face, including a home that was overrun with inventory. Mohamed had spent a couple years as an investment and economics analyst and then joined private equity firm FEP Capital. Ismail Omar (CTO) held a variety of engineering positions at large tech companies, including Endeavor company Careem. Abdelrahman Sherief (VP of Growth) spent a decade in content, SEO, and digital marketing roles.

We select new entrepreneurs every month at our virtual and in-person international selection panels. You can view other recently selected Endeavor Entrepreneurs here.