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Movile, a Brazilian software development company for mobile phones that was founded by three Endeavor entrepreneurs, has decided to heavily invest in a new start-up. The company is investing USD $5.5 million in iFood, a site that manages food delivery. Created in 2000 by Marcelo Sales, Rafael Duton, and Eduardo Bernardes, Movile exclusively offers access to mail applications, remote file management and infotainment for more than 23 million mobile phone users. This new partnership with iFood hopes to expand the company’s services to allow 1 million people in Brazil to purchase food through the internet and smartphones in the next year.
Since its inception in 2011, iFood has gathered thousands of restaurants in eight cities around the country. The start-up plans to use Movile’s funding to further expand throughout Brazil and increase to 5,000 partner establishments by 2015. Franco Bloisi, Movile CEO, believes that mobile commerce has the potential to move $1 billion dollars in Brazil over the next two years.
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