Veronica Serra

Founding Partner, Pacific Investments

Veronica Allende Serra is the founding partner of Pacific Investments and Innova Capital Fund with 19 years of experience making private and growth equity investments in a variety of sectors in the US and throughout Latin America. Innova Capital was established in 2009 to focus on innovation and has as its key backers leading families who invest globally. Early investments included leading anti-fraud platform Clearsale and cable company Blue Interactive. More recently Veronica exited leading email marketing company Virid (sold to Experian) and Digital Ad agency Fbiz (sold to WPP). Some of the current investments of Innova are Accera (supply chain software), TradeForce (POS mobile service) and Movile – the leading mobile content and services company in the Latam region. Movile owns Playkids (global leader in apps for kids-0-6) and Ifood (largest food delivery business in the Latam).

Veronica is active in entrepreneurship as a mentor and helped establish numerous companies, including in Brazil (sold to Banco Santander). From 1998-2001, Veronica headed investments for Latin America of IRR LLC, and prior was an assistant to the CEO of Leucadia National Corporation and worked at Goldman Sachs. Veronica is a director of Mercado Libre since 2007 (NASDAQ: MELI). In addition to being on the board her portfolio companies, Veronica sits on the nonprofit boards of Instituto Sidarta (education) and is a senior advisor to Endeavor Global. She collaborates with Fundação Estudar, where she was a director for 3 years, helped start its endowment and now supports the Personal Prep Scholars. Veronica was also a Board Member of iSmart Foundation (education) from 2009-2014. She is a member of the Group of 50, member of the YPO, co-founder of the Latin American Start up Challenge and member of the XTC Advisory Council

Veronica received her MBA from Harvard Business School in 1997, was funded by a full scholarship through the Organization of American States and received a grant by Fundação Estudar. In her 15th reunion, she established a fellowship for entrepreneur-focused incoming students at HBS. Veronica graduated in Law from the University of São Paulo and Art and Advertising from Escola Panamericana de Arte. Veronica was born in Chile, grew up in the US and Brazil, and is fluent in Spanish, English, Portuguese, French, Italian, and conversant in German.

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