Veronica Allende Serra

Founding Partner, Pacific Investments and Innova Capital Fund

Veronica Allende Serra is the Founding Partner of Pacific Investments and Innova Capital Fund with 20 years of experience making private and growth equity investments in a variety of sectors in the US and throughout Latin America. Innova Capital was established in 2009 to focus on innovation and has as its key backers leading families who invest globally. Early investments included leading anti-fraud platform Clearsale and cable company Blue Interactive (sold to Net/Grupo Claro). Veronica has exited numerous investments in the past years such as leading email marketing company Virid (sold to Experian), Digital Ad agency Fbiz (sold to WPP), data company Zipcode (TransUnion), shopper marketing Epigram (WPP), E-Smart (B2W), mobile distributor Allied (Advent), tech platform KeepTrue (Avalara), Snapchat (IPO) and Editas Medicine (Nasdaq: EDIT). Some of the current investments of Innova are Accera (supply chain software), Movile – the leading mobile content and services company in the Latam interacting with 150M people every month. Movile owns Playkids, Ifood (largest food delivery business in the Latam), Maplink, IngressoRapido, Sympla, Rapiddo among others. Veronica is also an investor in Vitta, Bloomlife, Jampp and Brex.

Veronica is active in entrepreneurship as a mentor and helped establish numerous companies, including in Brazil (sold to Banco Santander). From 1998-2001, Veronica headed investments for Latin America of IRR LLC, and prior was an assistant to the CEO of Leucadia National Corporation and worked at Goldman Sachs. Veronica was an early investor and director of Mercado Libre from 2007-2016 (NASDAQ: MELI). In addition to being board member of her portfolio companies, Veronica sits on the nonprofit boards of Instituto Sidarta (education), Endeavor Global and Harvard Business School’s Latin American Advisory Board. She collaborates with Fundação Estudar, where she was a director for 3 years and helped start its endowment. Veronica was also a Board Member of iSmart Foundation (education) from 2009-2014 and Alumni Board Member of Harvard Business School between 2015-2018. She is a member of the Group of 50 (, of the YPO, co-founder of the Latin American Start up Challenge, judge and member of the XTC Advisory Council In 2015, Veronica was elected one of the top 25 businesswomen in LatAm by LatinTrade Magazine.

Veronica received her MBA from Harvard Business School in 1997, was funded by a full scholarship through the Organization of American States and by Fundação Estudar. Veronica graduated in Law from the University of São Paulo and Art and Advertising from Escola Panamericana de Arte. Veronica was born in Chile, grew up in the US and Brazil, and is fluent in Spanish, English, Portuguese, French, Italian, and conversant in German. She is a proud mother of Antonio, Gabriella and Francisco (Kiko). #JantardeResultados2018

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