Ugo Parodi Giusino

  • Current company Mosaicoon
  • Location Italy
  • Industry Media

In advertising, brands are the new publishers and video is the new language. However, producing video campaigns involves months of back and forth between producers, brands, and agencies, over briefs, which is expensive and inefficient. Enter Mosaicoon: a managed marketplace for selling and buying original videos quickly and easily. Using Mosaicoon’s platform, brands and agencies create video campaigns in less than one week by selecting and customizing ready-to-use, professionally made videos from a network of over 2,000 vetted producers. Having won business from internationally recognized companies such as Unilever, P&G, Volkswagen, Huawei, Johnson&Johnson and Toyota, Mosaicoon is well positioned to exploit a burgeoning global digital video market currently valued at $23 billion and expected to pass $50 billion by 2021.

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