Tuan Ee Loi

  • Current company Holstein Milk Company
  • Location Malaysia
  • Industry Agriculture

By offering 100% fresh, all-natural milk products, Holstein Milk has Malaysian consumers demanding higher-quality options in the market. Previously, the country’s dairy industry was struggling – with most milk imported from Australia or made from powder – and small farmers struggling to earn living wages. Holstein has worked with Malaysia’s government to train and provide local farmers with know-how and equipment to raise levels of local production. Still, only 5% of milk consumed in Malaysia is produced locally, signaling huge potential for growth in a market valued at US$450 million. Already capturing over 35% of the market for fresh milk, Holstein will continue raising brand awareness with a more aggressive marketing campaign while expanding store coverage in Malaysia.

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