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As Chief Operating Officer of TA Telecom, Sherif spearheads an innovation-based corporate vision that drives revenue growth and geographic expansion across the Middle East, Africa and South Asia. He has over 13 years of experience in the telecom industry with expertise in the areas of operations management, customer success and organizational strategy. He joined TA Telecom in 2007 holding several operational roles ever since. He currently oversees internal processes, and manages teams charged with creating and distributing the company’s products and services, including the award-winning mobile content platform, Buzz, which serves more than 36 million users. Sherif’s leadership and management has contributed to driving revenues for TA Telecom, which is recognized as one of the fastest growing tech companies, ranking on both the Deloitte Technology Fast 500 and the Red Herring Global 100. Prior to TA Telecom, he worked at Orange where he led customer relations teams and VIP loyalty products. Sherif holds an executive certificate in management and leadership from the Massachusetts Institute of Technology, Sloan School of Management.
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