Rania George

  • Current company LUNA PAC
  • Location Egypt
  • Industry Retail

Luna PAC’s R&D team develops high-quality beauty products for the mass market by combining premium imported raw materials from Europe and Japan with low-cost Egyptian production and over 50 years of technical expertise. Throughout the MENA region, affordable mass beauty and personal care products hold the lion’s share of industry revenue (US$16.5B), accounting for 69% of total beauty retail sales. Its golden anniversary this year, Luna is an Egyptian institution—most well known for its lip moisturizer—whose entrenched customer base continues to grow younger. Luna PAC projects US$ 20M in revenue by 2019 due largely to increased penetration of the Egyptian market with a rejuvenated brand image.

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