Pierpaolo Barbieri

  • Current company Ualá
  • Location Argentina
  • Industry Financial Services

In Argentina, ~70% of adults transact fully in cash, over 50% do not possess a bank account, and only 12% have a credit line. And across LatAm, ~48% of adults do not have access to formal financial services. Ualá is the region’s first one-stop shop digital financial services provider laser-focused on the unbanked and underbanked. It provides consumers with a pre-paid Mastercard and accompanying mobile application that enables free online payments, peer-to-peer transfers, and ATM withdrawals. The app also educates consumers by offering an automatically integrated personal finance management tool and personalized online support. With the majority of Argentine banks catering to the top of the pyramid and every Argentine possessing 2 smartphones on average, Ualá’s market opportunity is immense ($106B in LatAm and $15B in Argentina).

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