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Selected as 2010 Endeavor Entrepreneur, Pedro has over 13 years of experience in Digital Entrepreneurship, managing companies in the areas of animation, live action production, branded content and digital marketing.
Co-Founder of Oruga Studios, Pedro has produced over 600 projects for major brands around the world, such as Coca Cola, Fanta, Hyundai, Revlon and Apollinaris; for Colombia, Ecuador, Peru, Costa Rica, Gutemala, Mexico, USA, Belgium and Dubai. Co-founder of the Colombian Animation and Videogame Producers Guild SOMOS, and former member of the Board of Directors at Siggraph Colombia. Founding member of Post-Populi (Colombian Postproduction Companies Association)
After receiving numerous digital requests from his client base, he founded Ideas Through Iris, a leading digital agency with 8 years of experience. The agency´s reputation led Colombian entepreneurs to seek mentorship and assistance from Pedro and his partner Eduard Smith to structure new companies After investing in, and mentoring 8 companies, Pedro and Eduardo teamed up with a group of investors from Canada who had prior success listing companies from latam . Together, they formed Kuantik, a Colombian-Canadian venture builder that fuels technological disruption projects in traditional Latin American markets and beyond. They expect to list Kuantik in the TSXV by June 2016.
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