Selected 2011

Pedro Paulo Chiamulera

  • Current company ClearSale
  • Location Brazil
  • Industry Enterprise Software & Services

Founded in 2001 by Pedro Chiamulera, ClearSale’s solution enables e-commerce systems to identify suspicious behavior, assign a risk factor based on variables, and reject or flag risky orders for manual reviews. Revenue growth has ramped up, and it wasn’t until Bernardo Lustosa joined in 2004 that ClearSale’s current system was developed.

Pedro has always been passionate about two things: technology and sports. In 1993, he received a degree from Point Loma Nazarene College in San Diego, where he was a star athlete. This thirst for competition translated to his professional life. Pedro identified an opportunity, when the internet market bounced back after the dotcom bust, e-commerce stores were popping up, but none of them had any experience with fraud management and were losing money. In 2001, he founded ClearSale to fill this gap and soon won his first client.

In 2004, he met Bernardo, a statistician with a Masters in Economics and a Doctorate in Business Administration. It was not until Bernardo joined ClearSale that it developed its current system: a fraud management process based on statistics, IT, and human analysis. The model leverages a continuously growing database of historical transactions across all clients, allowing ClearSale to reduce unnecessary time spent on manually reviewing transactions while simultaneously increasing the accuracy of rejected transactions. ClearSale is dominating Brazil’s e-commerce market.


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