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Many publishers fill their sites with underpriced advertisements and are pushed aside as advertisers opt for international competitors with huge reach and technological prowess (Facebook, Twitter, etc.). Meanwhile, advertisers struggle to efficiently find the publishers that will maximize value for their ad-spend with a relevant audience and gripping content. Think Digital Group (TDG) connects publishers with advertisers through its publisher network and ad-exchange. As a publisher network, TDG acts as an outsourced salesforce for publishers, semi-manually finding the right advertisers at the right price. Its recently launched ad-exchange, Project Agora,allows advertisers to bid on bundles of ad-space segmented by different audience groups. TDG now counts some of Greece and Romania’s largest publishers among its clients, and as it expands into new markets. Seeking to change how advertising is done across Southeast and Centrel Europe, as well as MENA, Think Digital is thinking big.
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