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Madfoo3atCom, launched in June 2014, is a real-time bill presentment and payment system that enables the billers’ clients to inquire about and pay their bills via convenient and secure electronic channels.
Nasser Saleh, founder and CEO, grew up in Jordan and graduated with a Bachelor’s from the University of Jordan. After graduating, Nasser moved to KSA to work as Senior Manager/Channels Head at AlRajhi Bank. He was entrusted with implementing a government initiative to install e-payment capabilities via state-owned banks. Nasser recognized the opportunity to implement such a system in his own country as a result of his exposure to and experience with SADAD.
In 2011, Nasser established Madfoo3atCom. In 2013, the Central Bank of Jordan issued a Request for Proposal for a solution that would build and operate a national online electronic bill presentment and payment system. Competing against five other solutions from the region and Europe, Madfoo3atCom won the tender as main contractor This mandated the implementation of Madfoo3atCom’s system by the end of 2014 in all 26 banks governed by the CBJ.
Madfoo3atCom is modernizing the way Jordanians carry out payments. It reduces costs and time spent tracking and paying bills for banks, billers, and end-users. With an easy-to-use software platform and multiple payment channels available across the country, it increases the accuracy of payment tracking and the percentage of on-time payments. Madfoo3atCom’s established partnerships and exclusive contract with the Central Bank of Jordan provide a strong foothold for capturing the Jordanian market and expanding internationally.
Four Endeavor companies were included in Forbes’ Middle East ranking of the Top 20 Fintech start-ups in the …
Endeavor Entrepreneur Nasser Saleh of MadfooatCom was awarded the King Abdullah II Ibn Al Hussein Order for Distinction of …
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