Mudassir Sheikha

  • Current company Careem
  • Location UAE
  • Industry Mobility & Supply Chain

When it comes to entrepreneurship in the UAE, ride-hailing service Careem is in the driver’s seat. Public transportation in the Middle East is either synonymous with unreliability or simply doesn’t exist. Drivers often show up late, get lost en route, haggle over rates, and make customers pay in cash. Careem, meaning “generous” in Arabic, is MENA’s #1 car booking app for safe, reliable, and affordable transportation. Since launch, the company has established a footprint in over 80 cities and 13 countries throughout MENA, Turkey, and Pakistan and has seen its revenues and trips grow steadily at 20-30% per month.

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