Mostafa Abdel Moneem

  • Current company Al Sagheer Group
  • Location Egypt
  • Industry Retail

Al Sagheer Group operates 19 beauty services centers in Egypt, two in Dubai, UAE and one in Doha, Qatar. The centers provide an expansive offering of services, including hair, beauty, and spa treatments for men, women, and children of all ages. Al Sagheer Group also imports beauty products from premium brands like Guarani, Chanel, and Dior. The company sells directly to customers in its high-end, in-salon boutiques and also distributes them to other salons, pharmacies, and specialty boutiques in Egypt. The company also offers makeup courses to non-employees through its Academy. Al Sagheer group plans to expand the training curriculum it offers non-employees and to open a full beauty institute, both of which will contribute significant revenue streams.

Mohamed is considered the leading name in Egypt’s beauty industry, and among the top 50 hair stylists in the world. Similarly, the Al Sagheer Group is synonymous with top-quality beauty services. The company’s commitment to its staff’s professional development ensures quality, while its strong brand reputation allows it to attract and retain customers. The salons enjoy margins ten times those of the regional salons in Cairo. Identifying the untapped young adult market, Mostafa expanded marketing efforts and social media outreach, leading to a 20% YoY growth in sales.

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