Mona Ataya

  • Current company Mumzworld
  • Location UAE
  • Industry Retail

Mumzworld is the leading e-commerce retailer in MENA focused exclusively on products for expecting mothers and their babies, infants, and young children. Since its launch in 2011, Mumzworld has developed the largest online inventory available in the Gulf Corporation Council. By offering customers free returns, quick delivery, and a best price guarantee, Mumzworld maintains a high customer satisfaction rate. In addition to its customer facing e-commerce platform, Mumzworld provides businesses with advertising opportunities, discounted corporate sales, targeted sample distribution, and online storefronts for traditional retail stores.

Available in both English and Arabic, the website features over 90,000 products, 15,000 of which it offers exclusively, at prices 10-15% lower than offline retailers. The company’s free return policy, quick delivery, and guaranteed low prices have resulted in 45% of customers returning to the online shopping portal. Mumzworld and Mona have won several awards including “Small Business of the Year,” “Online Retailer of the Year 2013,” and “Executive of the Year.” Mumzworld’s strong brand equity has also won exclusive partnerships with Pampers, Danone, and Clevamama. In addition, the company has over 97 offline strategic corporate partners such as nurseries and hospitals.

As Mumzworld completes its next round of financing, it looks to Endeavor for help in remaining the market leader in MENA. Endeavor’s global network has aided Mona as she recruits top talent and seeks out reliable logistics for her regional expansion. Mona’s business acumen and charisma make her well suited to mentor other women entrepreneurs in the UAE and the MENA region.

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