Marcelo Lapi Cruz

  • Current company Softruck
  • Location Uruguay
  • Industry Mobility & Supply Chain

Softruck is an insurtech platform taking on car thieves across South America. Its AI-enabled software leverages billions of data points and works with off-the-shelf GPS systems to protect, track, and recover at-risk vehicles. Integrating seamlessly with local police forces, Softruck’s software can detect a theft before an owner realizes their car is missing, compare direction of travel to known patterns to determine where the vehicle is going, and recover it before the thief realizes what’s happening. With a >90% recovery success rate, Softruck saves insurance carries money, gives vehicle owners peace of mind, and ensure would-be thieves think twice before making away with valuable property.

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