Marcela Henao

  • Current company Leapfactor (LeapFinancial)
  • Location Miami
  • Industry Enterprise Software & Services

Lionel Carrasco and Marcela Henao founded Leapfactor in 2009 to reinvent field sales execution. Leapfactor’s mobile app, Salesfactor, is a sleek and intuitive product that provides the tools to increase revenues and efficiency. Too often, field sales teams selling 21st century products rely on 20th century tools: pen-and-paper contracts, paper brochures, and antiquated CRM systems. Leapfactor hese old methods fail to create the engaging, interactive experience that customers expect in the digital era. Operating in the US$25B B2B mobile app market, Leapfactor has succeeded in attracting premier clients across industries, such as Avon, AstraZeneca, L’Oreal and HD Supply.

Lionel and Marcela accelerated Leapfactor’s growth by allowing clients to configure the standard app, using a modular “app-as-a-service.” The resultant app seamlessly integrates with any CRM system and includes the tools applicable across industries and sales strategies. Some functions, like tap-and-buy catalogues and product display videos, create a more dynamic sales experience. Others drive efficiency, tracking which sales material works best and which employees secure the most deals. Moreover, Leapfactor’s proprietary platform enaples for scaling regardless of the number of users or the amount of content uploaded.

The app’s front-end style and back-end capability propelled it to 22 clients while losing minimal clients to competitors. To facilitate new client acquisition, the company launched a self-service onboarding process for smaller clients and a more streamlined process for larger ones.

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