José Neto

  • Current company Fortbrasil
  • Location Brazil
  • Industry Financial Services

FortBrasil meets the needs of low-income consumers by offering them credit through its open private label credit card. FortBrasil increases the consumption power of these unbanked consumers and provides them with credit reward opportunities at retail stores. This creates an opportunity for its partnering retail stores to boost customer loyalty and increase sales to customers at the base of the pyramid. Targeting a US$1.2B Brazilian payments market, FortBrasil works with an impressive list of private label partners. With presence in four Brazilian states, FortBrasil aims to expand to all of Brazil’s nine states in the northeast by 2019.

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