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Mexico, Retail & Consumer Tech
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Periscopio Media is writing a new chapter for the Mexican publishing world with its four distinct magazine titles, available in both online and print formats. With magazines that specialize in contemporary art, Mexican millennial culture, professional design, and urban challenges, PMedia digs into vogue issues that attract a niche audience of “influencers” in Mexican culture and politics. A veteran in the publishing world, Periscopio Media also licenses out its services through Documenta, a consulting branch that executes for corporate clients on any publishing need, from writing to final distribution. Documenta’s clients range from the government to fashion companies.
Structured around a proprietary “Expiration Date” theory, PMedia’s editing process segments information by the anticipated time before it becomes outdated or irrelevant. The company has doubled annual revenue and more than doubled EBITDA since implementing the theory, prompting the Editor-in-Chief of The New York Times to invite José Antonio to New York to share best practices.
PMedia has received recognition for the content and design of its brands, earning the US$50K Edmundo Valadez Prize for National Independent Magazine Publications seven times. This has attracted major ad clients, including Apple and BMW. The company reaches over one million readers through 1,500 unique points of sale and hopes to introduce an additional four brands, doubling the number of editions in circulation.
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