Jorge Soto

  • Current company Alegra
  • Location Colombia
  • Industry Enterprise Software & Services

Small businesses should not have big bookkeeping problems, and yet, 95% of the $6B LatAm micro, small and medium enterprise (MSME) market still manages invoices and administration by hand. In 2017, Colombian and Costa Rican governments followed the lead of seven other Latin American governments including Mexico, Brazil, and Peru, by mandating that all businesses, irrespective of industry and size, must issue 100% of their invoices electronically by 2019. In January 2018, Panama followed suit with a pilot program; in April 2018, the Dominican Republic did the same. Alegra is alleviating a major pain point for 25K daily active users in nine countries by providing an easy-to-use cloud-based software for LatAm MSMEs to efficiently manage their businesses under these new regulatory standards.

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