Selected 2012

Jimena Pardo

  • Current company Carrot
  • Location Mexico
  • Industry Mobility & Supply Chain

Diego Solórzano and Jimena Pardo are setting out to change this by launching Mexico’s first car sharing service: Carrot. For a monthly membership fee and hourly rates that include rental, gas, and insurance, members of Carrot can borrow a fuel-efficient car at any time from multiple locations around the city.

As Mexico City natives, both Diego and Jimena spent hours in traffic– particularly on the way to and from school. Diego studied Actuarial Sciences at the ITAM, and Jimena studied Industrial Engineering at the Universidad Iberoamericana. The two sought work experience with established companies post-graduation.

In 2011, while working at LaSalle Investment Management, Diego enrolled in the Entrepreneur Diploma, a postgraduate certificate program offered by ITAM that required all students to create a startup business plan. He decided to model his business plan off Zipcar, but adapt it to the needs of Mexico City. With US$15,000 in seed capital from the Venture Institute and about US$30,000 of Diego and Jimena’s personal savings, Carrot launched its “Beta” pilot program in 2011. Encouraged by positive results, Carrot officially launched in 2012.

Carrot provides clients with an affordable, convenient alternative to car ownership and mitigates traffic and pollution problems by offering shared access to automobiles. As the first service of its kinds in Mexico, Carrot has an agreement with the Mexico City government for special parking permits, access to electric cars, and free promotion of car sharing.

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