Israel Salmen

  • Current company Meliuz
  • Location Brazil
  • Industry Financial Services

Méliuz is a Brazilian web platform that enables users to earn cash-back when shopping online. Unlike traditional rewards programs that offer collective points with questionable value or miles that expire, Méliuz gives users something they can appreciate: cash-back in their bank accounts with every purchase in major Brazilian online stores. Retailers increase their sales volume, get recurring customers and acquire new ones due to the added incentive of a reward. Méliuz has a large retailer base of over 1,600 stores including giants like Walmart and Amazon and is building a user base that is expected to increase to one million active users this year.

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