Gonzalo Ucar

  • Current company Hogaru
  • Location Colombia
  • Industry Consumer Services

Hogaru, founded in 2014 by Matteo Cera, Oscar Peña, and Gonzalo Úcar, provides professional cleaning services for small and medium sized businesses in Latin America. Rather than using contractors, Hogaru’s cleaners are fully employed to foster long-term retention and quality. Hogaru invests heavily in a cleaner’s background check, training, compensation and benefits (e.g. microloans and access to education). Hogaru is backed by Y Combinator and currently operates in three cities across Colombia (Bogotá, Medellin and Cali) with a team of 500+ fully employed cleaners and 2k+ recurring clients, and plans for expansion.

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