Gennaro Varriale

  • Current company Buzzoole
  • Location Italy
  • Industry Marketing

Although 64% of marketing executives believe word-of-mouth is the most effective form of advertising, only 6% say they have mastered it. Much of this is because influencer marketing campaigns, where brands incentivize well-connected individuals to promote their products, require significant time investment and are difficult to measure. With Buzzoole’s AI functionality, brands can quickly launch influencer marketing campaigns by automatically connecting with compatible influencers to engage potential customers.

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