Esra Assery

  • Current company eTree
  • Location Saudi Arabia
  • Industry Enterprise Software & Services

With branding, semantics are everything. Though in Saudi Arabia and many Arabic speaking markets, international brands fail to pick up on subtle cultural nuances, often mistranslating slogans and inaccurately portraying their customer bases, while local agencies struggle live up to their international counterparts’ quality. Run by 90% Saudi women, eTree is a fully integrated digital agency that provides high quality, localized digital solutions at 50% of the cost as an international agency. eTree has already worked with a handful of local governments and globally renowned companies such as GE, Shell, and Cisco, and the company is poised to scale within the GCC digital advertising market valued at $4 billion.

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