Eduardo Paulsen Huelsz

  • Current company Ben & Frank
  • Location Mexico
  • Industry Retail

Ben & Frank is disrupting the eye glasses market in Mexico by cutting out intermediaries and selling direct-to-consumer. In Mexico, only 30% of people that require glasses actually wear them. This is mostly due to incredibly steep prices and limited eyewear options. Ben & Frank solves this problem by offering free eye exams at one of its five retail locations or through its network of doctors all across the country, selling direct-to-consumer at a fixed price of $92 (50% cheaper than competitors), and creating unique, stylish designs. With a truly onmnichannel strategy, Ben & Frank is transforming the experience of buying glasses from health-focused one to a fashion, customer-centric one.

Stay up to date on our entrepreneurs, events, research and more.