Dina Aly

  • Current company Matter
  • Location Egypt
  • Industry Marketing

Matter is a branding firm based in Cairo, Egypt. The agency came on the scene during the Egyptian Revolution in 2011, proving that their consistent and tried methodology was competitive with international firms. In 2013, the company was the first local brand agency in the Middle East to win a Dieline Packaging Award, a worldwide competition devoted to the art of consumer package design. As one of the first local agencies devoted entirely to branding, Matter has recruited top talent and secured local and international clients. In the last 10 months, the company grew its client base by 120%.

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