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Brands are constantly looking for ways to learn more about their customers, but lack the technology to be targeted in their advertising approach. GPS technology is used to geo-locate potential customers’ smartphones and serve them ads according to their location, however, the signal is too weak to penetrate concrete restricting a brand’s reach to mobile devices that are outdoors. In Loco’s proprietary indoor location technology enables advertisers to push targeted ads to consumers with accuracy of seven feet and precision of 90%, giving brands the unprecedented ability to influence consumers’ in-store purchasing decisions. Through integrations with mobile apps, In Loco gathers over 250 billion monthly data points from 55 million users, which allows brands to serve ads that are eight times more effective than those of Google and Facebook.
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