Cristiano Melles

  • Current company Pobre Juan
  • Location Brazil
  • Industry Food & Beverage

Cristiano Melles led the expansion of Burger King in northern Brazil and met Rafael Valdivia when he was a general partner in an investment fund. Their friendship grew, and Rafael eventually introduced Cristiano to Luiz Marsaioli. All three came to the realization that even their favorite steakhouses could substantially improve both the quality of their product and service. They created Pobre Juan, a national chain of restaurants which delivers consistent quality and differentiates itself from the average churrascaria by using the best available ingredients and tracking those ingredients from their production until they reach their consumer’s plate.

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