Christian Sutardi

  • Current company Fabelio
  • Location Indonesia
  • Industry Retail

Online purchases in Indonesia currently represent less than 1% of total furniture sales, compared to 10% in developed countries. Existing offline retailers either provide overly expensive options that are prohibitive to the majority of the population, or cheaper pieces of questionable quality. Fabelio offers authentic Indonesian furniture and stylish home decor at affordable prices through its user-friendly ecommerce platform. Believing that beautiful furniture should be accessible to middle class families, Fabelio offers its products at prices up to 30-40% less than similar quality goods. Fabelio’s team collaborates with local artisans to infuse each piece with minimalistic elements from Indonesian culture and innovative trends.

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