Charif Mzayek

  • Current company FloraNow
  • Location Jordan
  • Selected For Alissar
  • Industry Agriculture

Alissar has grown from one small neighborhood flower shop selling flowers and indoor plants in 1979, to become one of MENA’s leading floral solutions providers. Today, Alissar operates in five business verticals: B2B focuses on offering total floral solutions, mainly targeting luxury and high-end hotels; B2C incorporates Alissar’s three retail shops; Weddings & Events is a one-stop-shop providing design, implementation and management of events; Agribusiness includes supply of planting materials, and Production through the company’s two flower farms in Jordan.

Beyond the services offered to customers directly, Alissar has effectively altered the region’s floral industry, by advising cut flower growers on advanced environment-friendly growing technologies, and revolutionizing the way supply meets demand. In a bid to connect growers in Asia, Africa, and Europe to buyers across the Middle East, Alissar launched MENA’s first flower trading platform in 2015,, through a joint venture with Aramex. Today, Alissar’s focus moving forward is expansion into e-commerce and new markets beyond MENA.

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