Catalina Alvarez

  • Current company Agua Bendita
  • Location Colombia
  • Industry Retail

Agua Bendita (AB) creates hand-made, premium swimwear by incorporating modern techniques and artisanal embellishments inspired by Colombian culture. Its designs have been featured in Sports Illustrated for nine consecutive years and are worn by celebrities worldwide. The entrepreneurs amplify AB’s strong brand identity by working with influencers like top models, such as Kendall Jenner, and famous fashion photographers on its catalogues. AB swimwear is set apart by its intricate details, which are the handiwork of 700+ Medellin-based artisans. Operating in the US$17.6 billion global swimwear market, AB products have a presence in over 50 countries.

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