Amr El Meniawy

  • Current company Natura Agro
  • Location Egypt
  • Industry Food & Beverage

Natura Agro capitalizes on Egypt’s microclimates to grow and process fresh, canned, roasted, and ready-to-eat fruits and vegetables that are white labeled and exported for clients. With a growing European demand for exotic fruits, Natura’s main export markets include Netherland, Czech Republic and Germany. Catering to European preferences, Natura has begun experimenting with canned fruits in light syrup, beginning with strawberries, which now represents 45%+ of revenue. As the global fruit and vegetable market climbs to US$240B by 2019, Natura will continue to innovate by sourcing additional exotic fruits, such as pineapple and peaches, from Africa and has plans to build a new production facility that abides by European produce standards by 2020.

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