Alexandre Serodio

  • Current company Beleza na Web
  • Location Brazil
  • Industry Retail

Brazil’s Beleza na Web (Beauty Web) makes beauty a breeze with thousands of products, informative reviews, and how-to tutorials created by the who’s who of beauty in Brazil. Beleza makes a wide variety of products accessible to all Brazilians by providing an online shopping experience that mirrors an in-person sale, including elements like product recommendations and make-up application tutorials. Beleza collaborates with Brazil’s top beauty professionals to create online and offline content, such as tutorials and coverage of launches and beauty trends, which inform consumers about which product is best for them. Separately, Beleza drives Brazil’s online movement by managing the backend logistics, distribution and customer service for several international cosmetics brands within the Brazilian market.

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